While creative technology skills are developing rapidly in Yerevan, Armenia’s capital city, handmade products are often relegated to the category of souvenir. My Handmade Armenia is one of the major initiatives of the My Armenia program, supporting the growth, and, in some cases, revitalization of craft traditions in Armenia’s rural communities including wood carving, stone carving, embroidery, carpet weaving, and pottery. The Smithsonian Artisan Initiative works with artisans and local partners to provide workshops and assistance in product design and development, marketing, costing and pricing, and technical skills – with the aim of expanding and elevating the notion of handmade craft in the market.
Some of our wonderful artisans are featured on the Folklife Festival Marketplace launched in collaboration with NOVICA, the largest impact-retailer for artisans and craftspeople around the world. You can view their products and shop on the Marketplace.